Come on LeBron… We Dare You
Looks like SOMEONE finally decided to stop sucking up to LeBron and give it to him straight. This is a dare and a warning all wrapped into one. Yes, LeBron is believed by many to be the best basketball player in the world, but after the past 2 years people are doubting his ability to come through when it counts.
This idea was dreamed up by sports-loving ad guys at the city’s Leo Burnett agency and was the culmination of a four-day campaign featuring a fresh challenge each day.
Figuring the biggest hurdle — and potential advantage — to winning him for Chicago was the legacy of Bulls’ superstar Jordan, they got together with a creative team from the agency and decided to appeal directly to James’ competitive spirit: Challenge him to outdo even Jordan, who always loved a good challenge himself.
“You’ve got to play against the memory of a legend in Chicago,” Girts said. “Do you dare do that?”
So Monday, they sent to his house the classic red, white and black Air Jordans and asked if he could fill those shoes. Tuesday it was a case featuring seven empty ring boxes, representing one more championship than Jordan won here, and the question, “Can you fill these boxes?”
Looks like LeBron is waiting until Thursday to make his decision, so I guess we’ll have to wait and see.